Brand Manager in Portland, OR at Hawthorne Gardening Co.

Date Posted: 7/29/2019

Job Snapshot

  • Employee Type:
  • Location:
    Portland, OR
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

At the Hawthorne Gardening Company (HGC) we want our people to empower more people to garden no matter where and how they choose to grow. We accomplish this by encouraging people to live happier, healthier lives through gardening. If you also feel this way then you’d fit in great with us!

We are looking for a Brand Manager to be based in our Vancouver, WA office.

The Hawthorne Gardening Co. is seeking an insightful brand marketer with demonstrated functional excellence in strategic thinking, marketing plan development, and execution. New product launches,  annual strategic and operating plans, brand stewardship, special projects, and reporting out to functional leaders are just the beginning of the key responsibilities. The selected candidate will have the opportunity to drive strategic brand decisions, own tactical execution, and collaborate with internal and external partners to ultimately spur brand revenue and share growth.

In this role you will:

  • Lead Strategic Marketing function (working alongside Category Team)  of specific category to support & execute developed Category Business Plans.  

  • Develop Marketing Plans to support tactical execution including strategies, objectives, and initiatives as part of annual planning process.  

  • Develop, manage and execute new product launch plans. Collaborate with Category Managers & Sales to develop precise, informed plans and communications that optimize budget spend.  

  • Drive day-to-day execution of multichannel marketing initiatives - delivering on time, on brand, on budget, and meeting technical requirements

  • Co-create and support the development of brand positioning refinements for assigned brands with an eye towards multiple customer targets and the competitive set.

  • Proactively identify incremental revenue and share opportunities in alignment with business objectives

  • Lead or assist with key business analyses including:  marketplace/share, competitive assessment, product forecasting, promotion evaluation, sku rationalization, pricing/sizing analysis, and market research.  

  • Steer creative team partners and external support agencies in the development of packaging, digital, sales/retail collateral, web, social content, print, video, etc.--serving as the brand identity steward and shepherd from start to finish

  • Expand knowledge base and challenge assumptions through creative problem solving, data analysis, trends research, and benchmarking. Suggest results-oriented action plans.

  • Contribute to the development of talent in the marketing function; support colleagues, share learning and “give back” to the group to elevate total team contributions to the business.

The perfect person will have:

  • 5+ years of experience in Brand Management of escalating responsibility.

  • Demonstrated ability to build a successful business and/or marketing plan & gain buy-in from senior leadership, including Category/Brand Team.

  • Demonstrated ability to both “paint a vision” and “roll up sleeves & get hands dirty to make things happen.”

  • Experience leading a “virtual team” - driving alignment & execution across various cross-functional team members.  

  • Bias for action.

  • Entrepreneurial Spirit – proven ability to develop and execute new ideas – willing to champion new and different ideas even in the face of strong challenges;

  • Exceptional written and oral communication skills, including preparation and delivery of presentations;

  • Enterprise thinker – ability to understand how their work fits into/enhances the broader enterprise objectives;

  • Demonstrated skills in managing multiple projects, coordinating across multiple disciplines and teams, delivering successfully to challenging deadlines;

  • MBA or equivalent/experience is required.  

This is what we will bring to the table:

  • Extremely competitive benefits including: Health, Dental and Vision coverage

  • On-site fitness center

  • A highly energetic and fast paced environment at a rapidly growing company

  • Unbelievable 401K match and discounted stock purchasing program

  • Generous vacation day policy in addition to 11 holidays

Not interested in this role? Check out our other career opportunities and learn more about what it’s like to work at Hawthorne Gardening Company by accessing our Talent Network: HGC Talent Network

The Hawthorne Gardening Company is a start-up company focused on hydroponic gardening. Dedicated to creating high quality products founded in social and environmental responsibility. Backed by the largest lawn and garden company in the U.S. (Scotts Miracle-Gro, NYSE: SMG) we bring new ideas, values, and culture to our endeavors without the constraints of a large corporation. We are an energetic, progressive-minded, sustainability-focused group of highly-motivated individuals, eager to share our love of gardening with the world.

The brands and products within our portfolio include: Sunlight Supply, General Hydroponics, General Organics, Vermicrop, Botanicare, AeroGarden, CanFilters and Gavita Lighting.

Hawthorne Gardening Company is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Hawthorne Gardening Company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Hawthorne Gardening Company will not consider or approve payment regarding recruiter fees or referral compensations.