Brand Manager in Marysville, OH at Hawthorne Gardening Co.

Date Posted: 8/2/2020

Job Snapshot

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Job Description

At the Hawthorne Gardening Company (HGC) we want our people to empower more people to garden no matter where and how they choose to grow. We accomplish this by encouraging people to live happier, healthier lives through gardening. If you also feel this way then you’d fit in great with us!

We are looking for a Brand Manager who will join our ProVista Marketing team in Marysville, Ohio.

This position will be based at The Scotts Miracle-Gro world headquarters in Marysville, a suburb of Columbus, OH.  Not familiar with Columbus? Visit

This is a unique opportunity to play a key role on a dynamic brand marketing team, passionate about driving growth in emerging channels. We are looking for a candidate with an innate entrepreneurial spirit, an unquenchable curiosity and passion for Brand Marketing. Preferably experience in B2B and Consumer Marketing. It is also desirable to have experience in the “green” industry like outdoor living, lawn & garden, and turf & ornamental industries. You, as the Brand Manager, will be responsible for bringing to life a new product from a Nationally recognized brand. Overseeing product development, annual marketing plans, media, merchandising, social/community development and performance tracking against KPIs. Simply put, developing and implementing strategic plans to drive awareness and profitability of the brand will be what drives you! 

What you’ll need to be successful:

  • You understand modern brand building in the fast-paced digital marketing world 

  • 5+ years Experience in B2B and/or consumer green industry (outdoor living, lawn & garden, and turf & ornamental industries) with branding, strategic development and creative problem solving 

  • Naturally curious and are the first at uncovering interesting case studies, trends and strategies deployed by disruptor brands 

  • A passionate marketer and creative thinker with the desire to develop digitally native or direct-to-consumer brands 

  • Ability to lead, direct and support cross functional stakeholders and outside agency partners 

  • A natural interest in identifying consumer needs and developing plans to reach target audience- You understand what it takes to identify, engage and build loyalty in new audiences 

  • Entrepreneurial minded- ready to jump into fast-paced, rapidly evolving eCommerce space 

  • The thrill of building something new excites you! 

  • Exceptional written, verbal and presentation skills with the ability to synthesize disparate information to create recommendations 

  • Experience building compelling online experiences to drive B2B & consumer engagement and conversion 

  • Thoughtful risk taker who is able to make quick decisions, assess results and redirect as necessary 

  • Ability to thrive in a very fast paced environment, resilient to adversity and adapting with flexibility 

  • Bachelor's degree in business, MBA preferred 

What we do for you (just to list a few cool ones):

  • Offer extremely competitive benefits including: Health, Dental and Vision coverage.

  • Onsite wellness center which includes: 24,000 sq. ft. fitness center, Walgreens pharmacy and Doctor’s office.

  • Nutrition reimbursement program (up to $200 per associate and per spouse)

  • Beautiful campus and corporate offices designed like a log cabin offering free coffee, chef run cafe and the best crushed ice! 

  • First day of hire, 401K match (up to 7.5%) and discounted stock purchasing program (15% discount).

  • Our commitment to diversity and inclusion includes four employee resource groups: Scotts Women’s Network, Scotts Black Employee Network, Scotts Veterans Network and GroPride Network, Scotts Young Professionals.

  • 12 SMG paid holiday days and generous vacation policy.


Not interested in this role? Check out our other career opportunities and learn more about what it’s like to work at Hawthorne Gardening Company by accessing our Talent Network: HGC Talent Network

The Hawthorne Gardening Company is a start-up company focused on hydroponic gardening. Dedicated to creating high quality products founded in social and environmental responsibility. Backed by the largest lawn and garden company in the U.S. (Scotts Miracle-Gro, NYSE: SMG) we bring new ideas, values, and culture to our endeavors without the constraints of a large corporation. We are an energetic, progressive-minded, sustainability-focused group of highly-motivated individuals, eager to share our love of gardening with the world.

The brands and products within our portfolio include: Sunlight Supply, General Hydroponics, General Organics, Vermicrop, Botanicare, AeroGarden, CanFilters and Gavita Lighting.

Hawthorne Gardening Company is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Hawthorne Gardening Company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Hawthorne Gardening Company will not consider or approve payment regarding recruiter fees or referral compensations.


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