Brand Manager in Vancouver, WA at Hawthorne Gardening Co.

Date Posted: 4/17/2021

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Vancouver, WA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    4/17/2021

Job Description

At the Hawthorne Gardening Company (HGC) we want our people to empower more people to garden no matter where and how they choose to grow. We accomplish this by encouraging people to live happier, healthier lives through gardening. If you also feel this way then you’d fit in great with us!

What You Will Do In This Role:

This is a unique opportunity to “own” and drive a portion of the rapidly growing Hardware product portfolio on a team passionate about helping form the future of the Hydroponic Industry. If you have the desire to be part of the future of growing and possess both an innate entrepreneurial spirit and ability to manage products at varying points in their lifecycle we want to hear from you. In this role you will help drive the execution of the category strategic plan including new product development, portfolio analysis (sales performance, marketplace/share, forecast/inventory, SKU rationalization, etc.), marketing plan creation and execution, and sales training & support and overall ownership of the P&L. Simply put you will be an “owner” in all areas that directly impact the ability to meet the needs of all company stakeholders.

What You’ll Need to Be Successful

  • You understand what it means and what it takes to be a successful “General Manager” of a business.
  • Desire to own a product mix consisting of durables and consumables.  
  • A passionate marketer and creative thinker with the desire to develop the next “thing” in your area of business.
  • Ability to lead, direct and support cross-functional stakeholders.
  • A natural interest in identifying customer needs and developing plans to reach target audience- You understand what it takes to identify, engage and build loyalty
  • Entrepreneurial minded- ready to jump into fast-paced, rapidly evolving Hydroponic space
  • The thrill of building something new excites you!
  • Exceptional written, verbal and presentation skills with the ability to synthesize disparate information to create recommendations  
  • Desire to balance both B2B and B2C go-to-market strategies.
  • Thoughtful risk-taker who is able to make quick decisions, assess results and redirect as necessary
  • Ability to thrive in a very fast-paced environment, resilient to adversity and adapting with flexibility
  • 5+ years of experience with branding, strategic development and creative problem solving 
  • Will have at least 1 direct report and are eager to play a mentorship role to grow talent
  • Bachelor's degree in business, MBA preferred   

Our commitment to LiveTotal Health puts the wellness and safety of our associates and their families as the top priority.  Throughout the COVID-19 pandemic, ensuring associate safety has been a primary focus for all of us at Scotts.  During this year’s flu season and the continuing pandemic, we remain committed to doing everything we can to keep our associates healthy and safe.   As such, we are requiring our US associates to get a flu vaccine. This safety measure will help protect our associates, our families and our communities.  We recognize a medical or personal circumstance may prevent you from meeting this requirement and we have a process to address those concerns.

Not interested in this role? Check out our other career opportunities and learn more about what it’s like to work at Hawthorne Gardening Company by accessing our Talent Network: HGC Talent Network

The Hawthorne Gardening Company is a start-up company focused on hydroponic gardening. Dedicated to creating high quality products founded in social and environmental responsibility. Backed by the largest lawn and garden company in the U.S. (Scotts Miracle-Gro, NYSE: SMG) we bring new ideas, values, and culture to our endeavors without the constraints of a large corporation. We are an energetic, progressive-minded, sustainability-focused group of highly-motivated individuals, eager to share our love of gardening with the world.

The brands and products within our portfolio include: Sunlight Supply, General Hydroponics, General Organics, Vermicrop, Botanicare, AeroGarden, CanFilters and Gavita Lighting.

Hawthorne Gardening Company is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Hawthorne Gardening Company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Hawthorne Gardening Company will not consider or approve payment regarding recruiter fees or referral compensations.