Assistant Category Manager in Vancouver, WA at Hawthorne Gardening Co.

Date Posted: 1/12/2022

Job Snapshot

  • Employee Type:
  • Location:
    Vancouver, WA
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

At the Hawthorne Gardening Company (HGC) we want our people to empower more people to garden no matter where and how they choose to grow. We accomplish this by encouraging people to live happier, healthier lives through gardening. If you also feel this way then you’d fit in great with us!

Job Overview:  

A successful Assistant Category Manager has the desire to assist in execution of a category strategic plan across responsibilities including new product project management, portfolio analysis (sales performance, marketplace/share, forecast/inventory, sku rationalization, etc.), marketing tactics project management & execution, and all other areas that directly impact the ability to  meet the needs of Commercial and Hobby Growers in the Hydroponics Channel and achieve strategic goals.

Responsibilities and Duties:  

  • Lead Category project initiatives across all elements of the Marketing Mix including product development, marketing tactic execution, pricing & promotional execution, and sales execution.  

  • Complete key business analyses including: marketplace/share, competitive assessment, volume builds, capacity assessment, promotion evaluation, SKU rationalization, pricing/sizing analysis, and market research analysis and implications.

  • Analyze end-user, market and competitor trends, for the category from a product & brand perspective.  Understand how end-users interact with products, how they fit into the overall category and how the products compare vs competition.  Identify end-user wants/needs (gaps/ opportunities) relative to current and competitive offerings that will lead to product innovation.

  •  Execute new product development process, partnering with R&D, from ideation through development and launch.  Oversee cross-functional team, with support of Project Management.  Gain alignment with key internal stakeholders and Hawthorne leadership.

  • Define new product development targets (with support of other functions): COGS, gross margins, distributor margins and retail price point.

  • Manage development and execution of marketing support for Strategic Marketing Plans, Product Development/Launches, and In-Market Needs; branding/positioning, advertising development, trade materials, website/digital, label development, launch plans, retailer support, etc.

Minimum Qualifications: 

Education level: Bachelor's Degree in Business

Experience:1-3 years of experience in product / brand management, sales, or related field.

Specific skills:

  • Bias for action – results-driven individual;

  • High degree of ownership and initiative;

  • Collaborative mindset- ability to energize and activate plans across team members;

  • Ability to thrive in a very fast paced environment;

  • Resilient to adversity, adapting with flexibility;

  • Extensive project management experience and proven ability to multitask.

  • Compelling communications with the ability to clearly and succinctly convey information and ideas.

  • Critical thinking with the ability to analyze data, identify trends and recognizes the broader implications of issues.

  • Intellectual curiosity with the drive to always learn more.

  • Strong leadership with the ability to effectively influence others to advance shared goals.

Some other nice to have’s:

  • MBA Degree 

  • Hydroponics / Indoor Growing industry experience

  • Experience with SAP

Our commitment to LiveTotal Health puts the wellness and safety of our associates and their families as the top priority.  Throughout the COVID-19 pandemic, ensuring associate safety has been a primary focus for all of us at Scotts. With the continuing pandemic, we remain committed to doing everything we can to keep our associates healthy and safe.   As such, we are requiring certain associates to get a COVID vaccine*. This safety measure will help protect our associates, our families and our communities.  We recognize a medical or personal circumstance may prevent you from meeting this requirement and we have a process to address those concerns.

Not interested in this role? Check out our other career opportunities and learn more about what it’s like to work at Hawthorne Gardening Company by accessing our Talent Network: HGC Talent Network

The Hawthorne Gardening Company is a start-up company focused on hydroponic gardening. Dedicated to creating high quality products founded in social and environmental responsibility. Backed by the largest lawn and garden company in the U.S. (Scotts Miracle-Gro, NYSE: SMG) we bring new ideas, values, and culture to our endeavors without the constraints of a large corporation. We are an energetic, progressive-minded, sustainability-focused group of highly-motivated individuals, eager to share our love of gardening with the world.

The brands and products within our portfolio include: Sunlight Supply, General Hydroponics, General Organics, Vermicrop, Botanicare, AeroGarden, CanFilters and Gavita Lighting.

Hawthorne Gardening Company is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Hawthorne Gardening Company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Hawthorne Gardening Company will not consider or approve payment regarding recruiter fees or referral compensations.

*Except where prohibited by state or local law


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